This paper argues that A New Exploration of Power of Branding and Brand Strategies. The research involved branding, power of it and the challenges that branding face withthem in the world generally and in Iran specially. The main actions of the firm are making prize competitions, announcing new products/ services, interacting with fans, providing advice and useful information, and handling customer service issues. The basic motivations are the increasing popularity of social media, competitors’ presence, headquarters’ strategy, and cost reduction pressure. Interact with customers, create/enhance relationships with customers, brand awareness, customer engagement, promote products/increase of sales and the more targeted acquisition of new customers, were referred to as the main expected outcomes for companies. The branding strategist must pay more attention to brand loyalty and brand equity to have more purchase of their product in Iran market. The results of this study provide key areas for future research development to be applied within the productions of fashion retail sector or to be expanded within alternative retail sectors. The development of brand strategy within the fashion retailing sector reveals a paucity of empirical and theoretical studies. This exploratory paper seeks to address this shortage.